AN EXPLORATION OF ART AND CULTURE
project : Hounds
THE FIRST HOUNDS INSTALLATION CENTERED AROUND A G80 M3, ESTABLISHING THE FOUNDATION FOR THE BRAND'S FIRST RACE CAR. FEATURING CUSTOM-DESIGNED LIVERIES CREATED BY THE FOUNDERS, THE VEHICLE EMBODIED THE MERGING OF VISUAL ARTS AND AUTOMOTIVE CULTURE. RELEASED ALONGSIDE IT, THE HOUNDS JERSEY MARKED THE BEGINNING OF THE COLLECTION, DRAWING INSPIRATION FROM BOTH RACING CULTURE AND CREATIVE EXPRESSION.
HOUNDS WAS FOUNDED THROUGH A COLLABORATION BETWEEN GENTRY PACK AND YUSUF KAZMI, BRINGING TOGETHER CCKASE AND FOR GLORY BRANDS. WHAT BEGAN AS A ONE-OFF CREATIVE PROJECT QUICKLY GREW INTO A SHARED MISSION: EXPLORING THE INTERSECTION OF ART, STREETWEAR, DESIGN, CINEMA, AND RACING CULTURE THROUGH CREATION AND EXPRESSION.
